Congratulations to those recognized for their work in 2021

As a customer you can feel it when a company has gone above and beyond for you, it feels...different.

But if going above and beyond for customers was so easy, every business would do it - but they don’t. Why? Well it’s hard to do! It’s hard to create an amazing experience for all of your customers when you have not made it part of the bones of your company.

But some shining star brands actually do it, and they’ve figured out how to “do it” all the time. What is it they do? They make customers feel GOOD. That is why recent research shows that 89% of companies that lead with customer experience perform better financially than their peers.

These companies have a customer focus in everything they do, from how they treat employees to how they innovate and serve their local communities - because you can no longer just operate in a vacuum. Every action you take, every decision, has a butterfly effect, and being customer-centric today also means being self-aware.

Every year, I create a list of the most customer-centric companies to recognize companies that lead with customer experience. The companies I’ve recognized are not just known for great customer experience, they excel at being a great place to work, they have high customer satisfaction, they achieve culture awards, receive innovation recognition. I also see them come up again and again in my own research for my work as a customer experience keynote speaker.

The last few years have made this list different. These are companies that stepped up during the pandemic. Customers don’t want to go back to the way things were pre-pandemic. They expect companies to continue to personalize customer experiences, and meet customers where they are, whether that is at a digital doorstep, or in a phygital experience.

According to Accenture, over 50% of customers have reimagined themselves, and are re-evaluating their personal purpose and what matters to them in life. Loyalty died during COVID. Customers didn’t and still don’t have the patience to wait around for a company to get its act together. According to Forrester, high-growth companies are 2.5x more likely to focus on solving customer problems than their competitors.

Today’s companies are faced with changed customers, new pressures, and a stronger need to make a difference in their communities and the world. This year’s list of top CX companies is based on five categories:

With those criteria in mind, here are the top 100 customer-centric companies in 2022:

Blake Morgan was called The Queen of Customer Experience by Meta. She is a globally recognized keynote speaker and the author of the bestselling book The Customer Of The Future. Read her free ebook on the Top Five Customer Experience Trends of 2022 here.